U-Fresh started with us, three Birmingham School of Food students, who wanted to transform fast food. As students, we have experienced what it is like to live on takeaways and ready meals. We had neither the inspiration nor the time to cook and prepare things ourselves. As a result, we noticed our diet becoming increasingly unhealthy and observed this problem in other students too, leading us to wish for alternatives to unhealthy fast food. There were limited places for us to go and food options were limited too. So, this inspired our idea. After graduating, we started on our own, visiting a local market and setting up a small food van. However, we realised that we were not reaching our target audience. This led us to opening our first store in the student area of Selly Oak in Birmingham.

Currently, we are sharing our stance with the public, bringing awareness to the fact organic and healthy food is the way forward. We represent the change that people want to see in the food industry. We have a successful shop which caters to students, its success inclined us to plan to open a new central store. We want to inspire more people to make the change towards healthier food and communicate the importance of this. We are doing this by freshly picking local, organic ingredients of the best quality for the chefs to use. We love to experiment with flavours and colours to create interesting combinations, which are daring and push limits. We welcome all customers to our business to cater for their needs, making sure they enjoy a friendly and lively atmosphere with their food.